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Video streaming makes up 70% of broadband use

2015-12-09 01:54 by


A recent report from the broadband services company Sandvine has shown that video streaming has taken over the Internet and now accounts for more than 70 per cent of North American downloads.

According to the "Global Internet Phenomena Report: Africa, Middle East, and North America", these figures are measured during peak evening hours on fixed access networks. In comparison, video traffic was less than 35 per cent in 2010.

"Streaming Video has grown at such a rapid pace in North America that the leading service in 2015, Netflix, now has a greater share of traffic than all of streaming audio and video did five years ago," Sandvine CEO Dave Caputo said in a statement.

"With Netflix, YouTube, Amazon Video, and Hulu increasing their share since our last report, it further underscores both the growing role these streaming services play in the lives of subscribers, and the need for service providers to have solutions to help deliver a quality experience when using them."

The situation is similar for mobile networks. Mostly, video sources include Facebook, Snapchat, and Instagram. The live entertainment from video and audio accounts for 41 per cent of mobile traffic, with social an extra 22 per cent.

Meanwhile, the rise of streaming video has lead to a drop in BitTorrent share. It now has only five percent of total traffic in North America, down from seven percent at the same time last year.

Read more -here-


  User Reviews/Comments:
by downhill - 2015-12-10 16:25
Cable One sees this as the future and is expanding their broadband to meet this. Coming soon is 1gigabyte service.
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