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US senators ask FTC to investigate Apple and Google over mobile tracking

2022-06-27 18:01 by
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Four Democratic lawmakers have called on the US Federal Trade Commission (FTC) to investigate tech giants Apple and Google over selling personal data.

Apple and Google "knowingly facilitated harmful practices by building advertising-specific tracking IDs into their mobile operating systems," says the letter, which was signed by U.S. Senators Ron Wyden (D-Oregon, 73), Elizabeth Warren (D-Massachusetts, 73), and Cory Booker (D-New Jersey, 53), as well as U.S. Representative Sara Jacobs (D-California, 33).

Android and Google were built with tracking identifiers that are used for advertising purposes. While the identifiers are supposed to be anonymous, the senators said data brokers are selling databases linking them to consumer names, email addresses and telephone numbers. Apple rolled out an update for iOS last year to implement stricter app tracking privacy measures, requiring apps to ask for permission before collecting users' unique Identification for Advertisers device code.

The letter also points out that Apple and Google still enable tracking ID by default. Apple requires users to perform complex settings to turn it off, while Google does not provide an opt-out option. These IDs simply generate a message that connects to a device that the customer can use to connect to other data about the consumer.

Read more -here-


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