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T-Mobile to share customers' web browsing data with advertisers unless they opt out

2021-03-09 18:11 by


T-Mobile is starting a new program that collects and shares data with advertisers in order to show you ads more relevant to your interests. Customers will be included by default, but will be allowed to opt out. The carrier announced the change in a privacy policy update last month, and it was spotted by the Wall Street Journal on Tuesday.

The new privacy policy, which takes effect on April 26, reportedly gives T-Mobile permission to sell your online activity from their mobile networks to ad partners on the network. This can include data from mobile apps or web browsers.

The ad-data-sharing program will also include former Sprint customers who are now part of T-Mobile. Sprint previously had a similar ad-sharing program that required users to opt into it. T-Mobile says it will mask users' identities, but privacy groups note how easy it is to link masked IDs to the people behind them.

"It's hard to say with a straight face, 'We're not going to share your name with it,'" Aaron Mackey, a lawyer for the Electronic Frontier Foundation, told the Wall Street Journal. "This type of data is very personal and revealing, and it's trivial to link that de-identified info back to you."

Read more -here-


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