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Microsoft starts testing ads in the Windows 11 Start menu

2024-04-15 15:12 by
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Microsoft says it's starting to test ads inside the Start menu on Windows 11. Specifically, these ads will promote apps available in the Microsoft Store and appear in the Start menu's "Recommended" section. According to Microsoft's blog post, these targeted ads are only available to Windows Insiders and exclude commercially-managed devices.

"This will appear only for Windows Insiders in the Beta Channel in the US and will not apply to commercial devices (devices managed by organizations)," says Microsoft in a blog post.

The app promotions can be disabled in the Settings section of Windows 11, but it appears that Microsoft will enable these by default. Microsoft is seeking feedback on the changes, so it's possible the company could decide to ditch these ads in development builds of Windows 11 if there's enough feedback that suggests they're not going to be a popular addition.

Embedding ads within the operating system is not new for Microsoft. Previous instances in Windows 10 included promotional content on the lock screen and the Start menu. Within Windows 11 specifically, Microsoft experimented with ads in File Explorer, which was later discontinued in beta versions thanks to less-than-favorable feedback.

Thus, this latest test serves as a continuation of Microsoft's exploration into integrating advertisements within its platform, indicating a potential shift towards a more ad-inclusive strategy in future iterations of Windows.

Read more -here-


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