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Google to open first physical store this summer in New York

2021-05-20 18:05 by


Google is close to opening its first-ever physical store. The company plans on opening the retail outlet this summer in New York City's Chelsea neighborhood. It's poised to be similar to an Apple Store by offering a space where you can try out Pixel phones, Nest products, Fitbit devices, and more in-person.

"Today, we're announcing our plans to open Google's first-ever physical retail store, in one of the greatest cities in the world: New York," Google's Jason Rosenthal writes. "The new Google Store in Chelsea will be a space where customers can experience our hardware and services in a helpful way. We'll be opening our doors to the public in summer 2021."

While the company has decided to open its doors to its users, it's not ignoring the safety of its employees and its customers, especially amid the pandemic. The store was designed with health concerns in mind, and Google will still require masks, social distancing and hand sanitizing. The company will also limit capacity and clean spaces throughout the day. We wouldn't count on these limitations lasting for too long given US progress in COVID-19 vaccinations, but it's safe to presume you won't see a crush of visitors for a while.

Over the years, the company has opened temporary Google hardware shops in cities including New York, Chicago and London, allowing people to see how products work, attend workshops and make purchases. Some of Google's previous pop-up locations have infused fun, interactive touches, such as a doodle wall and a Pac-Man game displayed on a big screen.

Google has otherwise relied on its website and other retailers, such as Best Buy and Amazon, to sell its products. While Apple has seen success opening retail stores around the world, others have struggled. Microsoft expanded its retail efforts over the years by creating destination stores where people could try services, software and hardware, but last summer the company announced it was shutting down all of its 83 Microsoft Store locations to focus more on selling its products online.

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