Ford creates new Latitude AI business to develop hands-free, automated driving tech2023-03-03 17:58 by Daniela
Tags: Ford, Latitude AI
Ford announced the creation of a new wholly owned subsidiary called Latitude AI to lead its efforts to develop a hands-free, eye-off, unsupervised driving system. The company has rehired about 550 employees from Argo AI, the autonomous vehicle operator that shut down last year after Ford pulled its funding.
In 2017, Ford injected $1 billion into Argo AI, a self-driving startup, along with Volkswagen, in a move to advance autonomous vehicles and strengthen their leadership in the industry.
Latitude AI will be based in Pittsburgh, which is where Argo AI was previously headquartered. Additional engineering hubs will be set up in Dearborn, Michigan, and Palo Alto, California. The company also will operate a highway-speed test track facility in Greenville, South Carolina.
Latitude AI's work will build off of Ford's hands-free, highway-driving technology called BlueCruise, which has already logged more than 50 million miles. Latitude hopes to automate the parts of driving that can be the most tedious, stressful and unpleasant, it said, like bumper-to-bumper traffic or long stretches of highway.
This shift will also set itself apart from autonomous vehicle companies like Cruise and Waymo, which are both focused on creating autonomous robotaxis, and puts itself in the same ring as Tesla's Full Self-Driving beta software, which recently underwent a recall.
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