Facebook releases privacy tool to everyone2020-01-28 18:00 by Daniela
Facebook has finally released a long-promised tool that could give you more control over how the social network traces your path across the web.
The tool, initially known as Clear History, was first introduced by CEO Mark Zuckerberg at a developers' conference in 2018. The announcement came in the wake of the Cambridge Analytica scandal, where personal information from millions of people's Facebook profiles was harvested without their consent.
Re-named the Off-Facebook Activity tool, it began gradually rolling out to some countries by August 2019. Now, it's available to Facebook's two billion users around the world.
The tool is basically the company's attempt at a "clear history" button when it comes to Facebook's tracking of users through internet cookies and computer scripts placed on third-party websites and apps. The social network collects this data so it can serve you relevant ads. But the practice also means Facebook has been technically mapping out your internet viewing history, which can come off as quite creepy.
"One of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook," Zuckerberg wrote in this morning's announcement. "You should be able to easily understand and manage your information, which is why strengthening your privacy controls is so important."
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