Dish closes $1.4B acquisition of Boost, enters wireless retail business

Dish announced today that it has completed its $1.4 billion acquisition of Boost Mobile. With this purchase, DISH officially enters the retail wireless market, serving more than nine million customers.

"Today, we are proud to welcome hundreds of employees, thousands of independent retailers, and millions of customers to the DISH family," said Erik Carlson, president and CEO, Dish. "This marks an important milestone in Dish's evolution as a connectivity company. It positions us well as we continue to build out the first virtualized, standalone 5G network in America."

The Boost acquisition is part of a series of agreements announced in July 2019 that includes access to the new T-Mobile network as an MVNO for seven years while Dish builds out its 5G network. It also includes the divestiture of Sprint's 800 MHz spectrum assets to Dish and gives Dish an option to take on leases for certain cell sites and retail locations that are decommissioned by the newly combined T-Mobile/Sprint.

Dish will continue to use the Boost brand, but it has unveiled a new logo. It's also launching a new "$hrink-It!" plan, which starts at $45 for 15GB. If customers make three on-time payments, Dish will drop the monthly rate by $5. Dish will take off another $5 after six on-time payments. Another 10GB plan with unlimited talk and text will cost $35. Both plans will be available beginning July 2nd.

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