Coca-Cola reveals AI-generated drink2023-09-14 18:33 by Daniela
The first-ever soda drink created by artificial intelligence (AI) is here. Coca-Cola's Y3000 Zero Sugar, a limited edition drink that hit the shelves earlier this month, is what future tastes like, said the company in a statement. After all, it's been created with the combined prowess of "human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring."
The company did release info on the creation process. It all started with researchers collecting flavor preferences from consumers, looking for trends to understand what the "future tastes like." Next, this data was fed into a proprietary artificial intelligence system to help create the flavor profile. Before you know it, a new baby soda was born.
Doing its best Secret Invasion impression, Coke also tasked AI to help design the artwork on the slim can. The cans have a beachy, neon-purple vibe that absolutely calls to mind an image generation platform like Dall-E or Midjourney. There are also traditionally-sized bottles filled with the futuristic fluid.
The zero-sugar offering will be available for a limited time in select markets including the United States, Canada, China, Europe and Africa. Consumers in the United States and Canada can also reach for an original taste version of Coca‑Cola Y3000.
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