Brave launches privacy-preserving search engine in beta2021-06-22 19:00 by Daniela
Tags: Brave, browser
Today, Brave launched their non-tracking privacy-centric search engine to bring another alternative to finding the information you want on the web without giving up your data.
Unlike Google and others, Brave Search doesn't track users, their searches, or clicks. Instead, Brave Search "puts users first, and fully in control of their online experience." The "completely independent" search engine also promises full transparency, with "no secret methods or algorithms for bias results," and soon will roll out "community-curated open ranking models to ensure diversity and prevent algorithmic biases" and censorship.
Taking on Google is an enormous undertaking. More than 92% all searches go through Google, according to analytics firm StatCounter. Bing is a distant second with less than 3%. But an opportunity may have opened as Google comes under intensifying pressure to protect consumer privacy and as governments around the world ramp up antitrust scrutiny. Public opinion, legal action and legislation could help smaller challengers take on Big Tech.
DuckDuckGo, as well as Yahoo, Ecosia, StartPage, Qwant and other smaller search engines, repackage search results from Microsoft Bing and Google through partnerships with the bigger search companies.
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