AT&T has 7 million usage-based pricing subscribers2010-12-08 09:38 by DanielaTags: AT&T
AT&T Mobility currently has 7 million mobile broadband subscribers on usage-based data pricing plans, and the company considers its transition to the new pricing structure a success six months after its unveiled the changes, AT&T CFO Rick Lindner said. Lindner said some first-time smartphone buyers selected the company's $15 price point, which provides 200 MB of data per month, but that the "vast majority" of subscribers who have usage-based plans are on the high-tier 2 GB of data for $25 per month. Speaking at the UBS Global Media and Communications Conference, Lindner said the carrier's elimination of unlimited data pricing plans has been a success for both customers and the company, and that AT&T has not seen a significant drop in average revenue per user as a result of the change. AT&T's postpaid average revenue per subscriber was $62.84 in the third quarter, up from $62.63 in the second quarter and up from $61.61 in third quarter of 2009. The carrier counted 33.5 million postpaid integrated devices in its base of 92.8 million total connections at the end of the third quarter. Read more -here-
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