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Apple's Tim Cook says AI concerns still need to be sorted out

2023-05-05 19:45 by
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Apple Inc. Chief Executive Officer Tim Cook expressed cautious optimism about the flood of new artificial intelligence services, saying that while the technology has huge potential, there also are "a number of issues that need to be sorted."

Credit Suisse's Shannon Cross asked Tim Cook during a call with investors about how Apple feels about generative AI since that is "more than the topic of the day." Unsurprisingly, Cook said he wouldn't comment on product roadmaps, but the CEO admitted that the potential of generative AI "is certainly very interesting."

"I do think it's very important to be deliberate and thoughtful in how you approach these things," Cook said. "And there's a number of issues that need to be sorted, as is being talked about in a number of different places, but the potential is certainly very interesting."

The executive listed some of Apple's achievements in the AI segment, such as using the technology to create features like Fall Detection, Crash Detection, and the Apple Watch's ECG. "These things are not only great features, they're saving people's lives out there," Cook said.

Still, Apple may risk falling behind its competitors in the generative AI race. This was underscored at a White House meeting on Thursday devoted to developing AI responsibly. Only the CEOs from OpenAI, Microsoft, Google, and Anthropic, which is made up of former OpenAI staff, attended the meeting. Facebook's parent Meta and Apple were not invited.

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