Apple sees Windows 7 as an opportunity to sell Macs

Apple seems to be looking forward to the launch of Windows 7 almost as much as Microsoft, but for very different reasons.

While Microsoft may see Windows 7 as a way out of the failure of Vista, Apple plans to take advantage of the launch by catering to the customers who are fed up with the Windows user experience and want to make a change.

"Users are really growing tired of Windows and the headaches it brings," said Brian Croll, Apple's vice president of Mac OS X worldwide product marketing. "We've seen this with Vista, XP, and the other Windows operating systems going all the way back."

While Apple clearly believes Mac OS X Snow Leopard is a superior operating system, the company doesn't believe it comes down to a comparison of the latest releases that will make the difference. Apple believes that for a lot of users it is an accumulation of issues.

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