Apple may launch a web search engine2022-06-02 19:21 by Daniela
American blogger Robert Scoble believes that Apple will unveil a new user-centric web search engine similar to Google's, but is waiting until January 2023 to do so.
With Macs, iPads and iPhones now ubiquitous, maybe Apple believes it can genuinely compete, making its own search engine the default in Safari, rather than standing aside for Google.
But doing so isn't a risk-free endeavor. Google has been the dominant search engine for 22 years now, and alternatives barely have a foothold, even when built by companies not exactly short of R&D funds like Microsoft and Yahoo.
In addition, governments and other entities are gunning for Apple and Alphabet, of which Google is a subsidiary, and antitrust authorities are questioning the two companies' search deal, so Apple could be working on search as a contingency or even preparing to sever the deal and launch a first party search engine in order to preempt any antitrust actions.
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