The Broadband Guide
SG
search advanced
 Username:
 Password:
Register
 forgot password?

Verizon told to stop claiming cable broadband is slow

2012-09-12 09:29 by
Tags: ,

 

After a recent complaint from Comcast, an industry advertising group has advised Verizon to modify its marketing claims that cable broadband services are significantly slower than FiOS Internet.

The National Advertising Division recommended that Verizon alter certain TV ads claiming that FiOS is faster than cable Internet service because cable is a shared connection. The group also recommended that the telco's "consistently fast" claims for DSL be discontinued or modified to reflect that the speeds are simply "fast."

Meanwhile, Verizon's claim that FiOS "is not shared with the neighborhood" should be discontinued, NAD said, because consumers "may reasonably interpret ‘neighborhood’ to include 32 homes," which is the maximum number of subscribers on a FiOS node.

In a response, Verizon, said the company "will take National Advertising Division's recommendations into consideration in future advertising."

Read more -here-

 

  Post your review/comments
    rate:
   avg:
News Glossary of Terms FAQs Polls Cool Links SpeedGuide Teams SG Premium Services SG Gear Store
Registry Tweaks Broadband Tools Downloads/Patches Broadband Hardware SG Ports Database Security Default Passwords User Stories
Broadband Routers Wireless Firewalls / VPNs Software Hardware User Reviews
Broadband Security Editorials General User Articles Quick Reference
Broadband Forums General Discussions
Advertising Awards Link to us Server Statistics Helping SG About