YouTube may let everyone watch Original shows2018-11-28 17:55 by Daniela
A recent report from the Hollywood Reporter claims that YouTube will scale back the volume of scripted original programming it produces by 2020. The company wouldn't drop originals entirely, but it wouldn't be spending hundreds of millions of dollars each year securing major productions.
The new strategy dubbed Single Slate, will combine ad-supported and subscription content, which will reportedly lead to its original shows and films becoming free for all to watch.
Just how YouTube would offer those no-charge videos would vary. The company's Chief Business Officer Robert Kyncl suggested that YouTube might dribble out free episodes one at a time, but give Premium subscribers the opportunity to watch episodes back-to-back like they might subscription-only services. It might also provide extended cuts of movies where free viewers would get the standard versions. YouTube has already tested the back-to-back model with LeBron James' Best Shot.
This change signals that YouTube's efforts in original video haven't fared as well as hoped, in light of the hefty competition in original programming from the major streamers, like Netflix, Amazon and Hulu. YouTube's budget, rumored to be in the hundreds of millions per year, was far smaller than those of its on-demand video rivals, which are spending billions on programming. That made it harder for the site to compete on quality, scripted fare.
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