YouTube is reportedly working on a channel store2022-08-15 15:13 by Daniela
YouTube is building a system that would allow users to subscribe to streaming services through the YouTube app, The Wall Street Journal reported, and could launch the so-called "channel store" as early as this fall. The Journal's report didn't say which services might be part of the store, only that YouTube has been talking with various entertainment companies.
The Journal says YouTube is pitching its platform as a great way for companies to market their streaming services, since viewers can watch trailers for free on its website or app and then easily pay for a subscription. Partner companies will likely have to share their earnings with YouTube for purchases made within the video platform. YouTube is already discussing how to split subscription revenues with them, though the terms vary for each partner.
YouTube even has some of this platform already built out. YouTube TV is to some extent already a channel store; you can subscribe to HBO Max, Starz, Showtime and other channels and services right from within the YouTube TV interface. You can buy and rent movies directly on YouTube, too, and watch some things for free. More recently, code in the Google TV app suggests that 50 free TV channels are coming to the platform.
After the launch of its online store, YouTube will enter the list of companies like Roku and Apple, because Roku and Apple already have a subscription video streaming service.
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