X tests three paid subscription tiers amid ongoing financial woes2023-10-06 18:40 by Daniela
X (formerly Twitter) is looking to split its premium subscription service into three membership tiers, allowing the company to vary subscription pricing based on how many ads are shown to the user. According to Bloomberg's source who attended a Thursday call with X and debt holders that helped Musk finance the acquisition, the company is currently testing Basic, Standard, and Plus variations of the existing premium plan, which currently starts at $8 per month. It remains unclear if a free version will continue to exist. Other than the ad stuff, which hasn't been confirmed by the company, nobody knows what additional perks these subscription tiers would provide paying users. It also remains to be seen if this indicates a push toward mandatory subscriptions to use the service. It's important to note that this is a test, and a bit of code in an update doesn't guarantee that X will definitely roll it out. However, owner Elon Musk has made no secret of his frantic search for monetisation options. In May, investment firm Fidelity valued Twitter at approximately one third of the $44 billion price Musk paid for it. X's finances have been a hot topic for discussion since Elon Musk purchased the company for $44 billion last year (it's been valued at just a third of that price since). Bloomberg estimates that X owes about $1.2 billion in interest payments per year on its debt. Musk previously announced plans to boost revenue and eradicate bots by moving to an entirely subscription-based service that would charge every user on the platform. Yaccarino was unable to confirm these plans during an interview at last week's Code Conference. Read more -here-
Post your review/comments
rate:
avg:
|