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Verizon asked to change ads after Comcast complaint

2016-06-20 02:56 by
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Comcast challenged Verizon's claims of being the leader in internet speeds to the National Advertising Review Board (NARB). As a result, Verizon has been asked by the board to stop misleading customers.

Verizon's claims in question are: "In customer satisfaction studies FiOS is rated #1 in internet speed…eight years running," and, "TV service rated number one in HD picture quality…based on customer satisfaction studies."

The NARB recommended that Verizon tweak the ads in question to "more clearly communicate that the higher rating with respect to Internet speed is a customer satisfaction rating based on consumers' rating of their own Internet service providers."

"In this context, reasonable consumers may very well take away a message that Verizon’s #1 rating is based on a comparison of objective Internet speed performance and/or a head-to-head comparison of different Internet service providers," concluded the NARB.

Verizon isn't required to follow the recommendations, but the company said it will consider them in future ads.

Read more -here-


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