Twitter Shuts Out Third-Party Ads to protect Promoted Tweets2010-05-25 10:52 by DanielaTags: Twitter
Twitter May 24 said it won't let third parties inject paid tweets into a timeline on any service that leverages the Twitter API. The microblog's revised developer terms of service also say third parties must pay Twitter when its content is leveraged in an ad sale. The idea is to protect the Twitter platform and, specifically, Twitter's nascent Promoted Tweets ad business. The move comes after Twitter alienated some developers with its Twitter for iPhone, Android and BlackBerry apps. The move is outlined in these revised developer terms of service, which also stipulate that third parties must pay Twitter when its content is leveraged in an ad sale. Twitter is protecting its new advertising business with these moves, explained Twitter COO Dick Costolo in a long blog post. "As our primary concern is the long-term health and value of the network, we have and will continue to forgo near-term revenue opportunities in the service of carefully metering the impact of Promoted Tweets on the user experience," Costolo said. Read more -here-
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