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T-Mobile has started selling your app data to advertisers

2022-06-28 18:43 by


T-Mobile is going to sell app usage and web activity data of customers to third-party marketers. The company is rolling out a new advertising program that takes advantage of user data.

The company's new App Insights solution has been in the beta phase for the past 12 months, and specifically looks at app data to group mobile users into cohorts that can be packaged to potential advertisers.

Customer data is anonymised, and it is pooled together with others of similar interests and behaviours, so companies cannot buy a specific user's app history.

The good news is that users can also opt out of this tracking and data collection, meaning that it is opt-in by default. T-Mobile offers an Android and iOS app called "Magenta Marketing Platform Choices" that allows users to see which companies have their data and opt-out entirely. Users can also use App Choices if they do not want to download a T-Mobile app to opt-out of T-Mobile app tracking.

Read more -here-


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