Sprint to reward Boost subscribers' loyalty with cheaper bills2010-10-15 17:54 by DanielaTags: Sprint Nextel
Sprint Nextel's Boost Mobile prepaid brand is planning to reward loyal customers (and help decrease its churn) by chopping money off their bill. The carrier said that for every six months Boost customers make on-time payments, it will shave $5 off their monthly bill. Thus, customers on Boost's $50 monthly prepaid unlimited plan could wind up paying $35 per month after 18 months, and customers on Boost's $60 monthly unlimited BlackBerry plan - using devices from Research In Motion - could see their bill drop from $60 to $45 per month. Bob Stohrer, Sprint's prepaid marketing chief, told Bloomberg that customers who cut down their bills through the plan - which is called "Monthly Unlimited with Shrinkage" - will stay at that pricing indefinitely. The move likely is geared to improve churn; Sprint reported prepaid churn of 5.61 percent in the second quarter. Read more -here-
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