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Spotify tests a TikTok-like vertical video feed in its app

2021-11-26 19:09 by
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Spotify is testing a new TikTok-style video feed in its beta iOS app that shows fullscreen video clips as songs are played, TechCrunch reports. The feature was first spotted by Chris Messina, who posted a video of the feed in action. When available, the video feed is accessible from a new fourth tab in the navigation bar labelled "Discover." Individual tracks can then be liked as you scroll through the feed, and there's also a three dot menu icon to bring up options for each song.

Although details are sparse, it's speculated that the videos are created by the artists using Spotify's Canvas format. So rather than the official music videos that are released for some songs, an artist could choose to create something unique for Spotify users to view as they listen.

Spotify declined to provide further details about the vertical feed of music videos, but the company confirmed in a statement that it has been "exploring the idea of a vertical video feed," but this doesn't mean that the feature will see the light of day for everyone.

"At Spotify, we routinely conduct a number of tests in an effort to improve our user experience," a spokesperson told TechCrunch. "Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don't have any further news to share at this time," they added.

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