Sony shows off its Airpeak filmmaking drone for the first time2021-01-12 12:55 by Daniela
Tags: Sony, drone, Airpeak
Sony is getting into the drone business, with the company showing off a brief first look at its new Airpeak drone at CES 2021. The new drone is said to be the smallest drone capable of carrying an Alpha camera and is designed for video content creation and professional photography.
Sony has only shown off a concept at this point. The quadcopter is relatively tall—it has to leave room for a three-axis gimbal and full-frame camera to clear the ground—with landing gear that rises up for flight, so you can pivot the camera around a 360-degree axis without obstructing its view.
"Airpeak enables video creators to explore new frontiers for visual expression. With Sony's Alpha camera, stable dynamic remote shooting is possible," said Kenichiro Yoshida, chairman, president and CEO of Sony Corp. "Creators have unlimited potential to capture stunning images from above. Airpeak transforms the skies into an infinite creative playground."
Sony's Airpeak brand which will be officially launched in Spring 2021, is a new business that is targeted squarely at professional photography and video production.
Starting with a professional drone makes a lot of sense for Sony – that's the market that its biggest land-based cameras, like the Sony A7S III and Sony A7R IV, are increasingly aimed at. Also, not only are the margins in high-end drones much bigger than their hobbyist equivalents, Airpeak fits neatly into Sony's position as a high-end entertainment brand for both professional filmmakers and aspiring creators.
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