Samsung reportedly won't drop Google as its default search engine - for now2023-05-19 18:10 by Daniela
Samsung has reportedly dropped its plan to make Bing replace Google as the default search engine on its Galaxy devices. According to the Wall Street Journal, Samsung suspended an internal review to examine the impact of switching search engines and reduce its dependence on Google.
Had Samsung, the largest smartphone manufacturer in the world, chosen Bing as its default search engine for Samsung devices over Google, it would've been an unprecedented win for Microsoft's search engine, and a huge loss for Google.
However, the Korean company reportedly determined that the change may not have made such as difference as most Galaxy users actually don't use Samsung's web browser. "The South Korean tech giant initially deliberated a search-engine switch, thinking that it wouldn't substantially change the status quo since the majority of Samsung smartphone users don't use its in-house Internet app, according to people with knowledge of the discussions," the report reads.
This doesn't mean Samsung will never make the switch to Bing, though. The WSJ reports that Samsung "isn't permanently closing the door" on using Bing as its default search engine in the future.
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