Roku could manufacture its own television sets

Roku, the popular TV-streaming platform, is now looking forward to going beyond what it is usually known for. The expansion will take the company past its current dongles and software deals in order to create its very own TV hardware.

A source says that Roku ran focus groups that "showed different models, feature sets and names, sizes, [and] price points," and an executive at Roku said "the analysis has been done. They recognized that owning the last bit of branding made a lot of sense, particularly if you are going into content."

This is a move we've seen before. Last year, Amazon released its own branded televisions, with some models being made by third parties and one model created fully in-house.

Currently, Roku sells its own streaming sticks, as well as boxes and speakers. It also licenses its TV operating system to other manufacturers - like TLC - but it's not clear if this would continue if the company did begin developing its own TV sets.

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