Quarter of world Internet traffic involves copyright theft, NBC claims

Piracy accounts for almost a quarter of internet traffic worldwide, a new study has found.

The research, carried out by research firm Envisional for NBC Universal, found that 23.8 percent of internet traffic involved 'digital theft', with BitTorrent accounting for almost half.

Infringing cyberlocker sites accounted for 5.1 percent, and infringing video streaming sites accounted for 1.4 percent of global traffic. The rest came from other peer-to-peer networks and file sharing arenas.

"Bottom line, according to this new study, nearly one-quarter of the traffic on the Internet involves the unauthorized distribution of copyrighted material such as movies, TV shows, music and video games," says Bob Pisano, president and interim CEO of the Motion Picture Association of America (MPAA).

"Whether you call it piracy, digital theft, illegal downloading or unauthorized streaming, it's stealing the creative work of others."

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