Perplexity launches AI-powered shopping search

AI-powered search engine Perplexity is venturing into e-commerce. On Monday, the company debuted a new shopping feature for its paid customers in the U.S. which offers shopping recommendations within Perplexity's search results as well as the ability to place an order without going to a retailer's website.

With the move, Perplexity is taking on Google and Amazon, intending to capture a portion of shopping search results.

For shopping-related search queries, the tool presents users with visual cards that have details of the product, pricing, and seller info, a short description, and the pros and cons of the item in question. Users can click or tap on the card to read more information, including reviews and detailed key features.

Consumers can also store their address and credit card details in Perplexity for easy checkout. The company says it calculates taxes for your address, so you can purchase an item with one click. The company said Pro subscribers will get free shipping for items purchased through its one-click checkout system. For now, the search engine's recommendations are "unbiased" as there are no sponsored slots, Perplexity notes.

The new search experience is powered by integrations with sellers' sites, including those on Shopify. The latter unlocks information on all sellers using Shopify who are shipping items in the U.S.

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