OpenAI enables shopping directly from ChatGPT

OpenAI on Monday announced Instant Checkout, a new feature that allows users to buy products through its artificial intelligence chatbot ChatGPT.

Instant Checkout initially supports single-item purchases directly from U.S. Etsysellers, and it's available to U.S. ChatGPT Plus, Pro and Free users. OpenAI said more than one million Shopifymerchants, including Skims and Glossier, are coming soon.

OpenAI will take a fee from transactions that are completed through ChatGPT, which means Instant Checkout could become an important new revenue stream for the startup. OpenAI is not yet profitable, and is burning through cash as it works to scale up its computing infrastructure.

The company declined to share specific details about how large the fees are since they are determined through confidential contracts with Etsy and Shopify. Instant Checkout is free to users and will not affect their prices, OpenAI said.

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