Netflix to lose Starz, its most valuable source of new movies

Premium cable network Starz Entertainment will end its deal to provide movies to Netflix. Obviously, executives at Starz apparently concluded that they would lose money by giving consumers a reason to subscribe to Netflix instead of the cable channel.

"This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content," Starz said in a statement Thursday. "With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business."

"We have tremendous respect for the Starz creative team, and we look forward to someday licensing some of their original or licensed content," Netflix said in a statement.

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