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Netflix offers free plan in Kenya to entice new subscribers

2021-09-21 19:06 by
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Netflix is launching a new free Android mobile plan in Kenya that will allow users to watch a limited selection of its catalog, including full seasons of select shows. The free plan, which will be rolled out to all users in Kenya in the coming weeks, won't require them to provide any payment information during the sign-up, the company said.

The free plan is available on Android mobile phones and will not have ads. It features Netflix movies and TV shows such as dramas "Money Heist" and "Bridgerton" and African series "Blood & Water," plus some of the programming the company licenses from others. Netflix hopes the free plan will lead to users signing up for a paid option with more content.

Netflix has experimented with free offers before. In 2020, it made some episodes of series such as "Stranger Things" and movies including "To All the Boys I've Loved Before" available around the world for no charge via web browsers.

The free plan in Kenya is broader. It will look similar to paid Netflix profiles to give viewers a feel for the service, the spokesperson said. Shows that are not included in the free plan will be marked with a lock icon. Clicking on one of those titles will encourage the user sign up for a paid option.

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