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Netflix House will let you experience your favorite shows, movies in real life

2024-06-19 19:26 by
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Netflix is opening massive entertainment venues in two cities that it says will allow fans to immerse themselves in the worlds of their favorite shows.

The "experiential" complexes, called Netflix Houses, will include elaborate events, themed gift shops and restaurants. In a repurposing of empty retail space, the houses will occupy former department store locations at Dallas Galleria and King of Prussia mall (near Philadelphia). Both will span more than 100,000 square feet and are set to open in 2025, according to the streaming giant.

It's Netflix's TV tweak on a theme park. For fans of its "Squid Game" dark drama and related reality show, for example, Netflix promises to recreate the program's Glass Bridge challenge. Competitors walk or jump across clear panels that shatter - and drop them - if they stand on the wrong one.

Speaking of distinctiveness, Netflix selected the locations because they are part of two of the most popular shopping centers in America, boasting hundreds of retailers, high foot traffic, and proximity to major cities. Both Netflix Houses will occupy former department store locations and span footprints of more than 100,000 square feet. Outside these expansive spaces, fans will be treated to some eye-popping sculptures and a mural mash-up of characters from their favorite Netflix titles.

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