Meta rolls out paid verification for Facebook, Instagram in US2023-03-17 20:02 by Daniela
Tags: Meta, Facebook, Instagram
Meta CEO Mark Zuckerberg announced today that the company is rolling out Meta Verified on Instagram and Facebook in the U.S. The subscription service, which first launched in Australia and New Zealand last month, allows users to add the coveted blue check mark to their Instagram and Facebook accounts for a monthly fee. Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile.
To avoid fake accounts, customers who want to get the blue badge would need to provide a government ID which matches their profile name and picture. Users must also be above 18 to be eligible for the new service.
Meta Verified subscribers can't change their profile name or photo, username or date of birth unless they're willing to go through the verification process again. Any notable Instagram or Facebook account that was previously verified will keep their blue check.
Meta joins other platforms, like Discord, Reddit and YouTube, which have their own subscription-based models. Twitter relaunched its own verification subscription service, Twitter Blue, in December, after an onset of fake "verified" accounts forced it to pull the feature. Twitter Blue costs $11 a month for iOS and Android subscribers, part of owner Elon Musk's attempt to raise its subscriptions business after buying the platform for $44 billion.
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