Marketing firm to have exposed 340 million records

A little-known marketing firm may have exposed the personal information of every adult in the US. Florida-based marketing and data aggregation firm Exactis exposed a database containing nearly 340 million individual records on a publicly accessible server, Wired reported.

It turns out that nearly 2 terabytes of data was exposed, which seems to include personal information on hundreds of millions of US adults and millions of businesses.

Each record can list the subject's phone number, address, date of birth, estimated income, number of children, education level, credit rating and much more. According to Troia, the records are divided into dozens of different fields that can identify whether a person reads books, owns a dog or cat, or invests in real estate.

Just because people's financial information or Social Security numbers weren't leaked doesn't mean they're not at risk for identity theft. The amount of personal information that was exposed could still help scammers impersonate or profile them.

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