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Magic Leap's new AR headset is rolling out to healthcare companies

2022-01-12 18:38 by
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Magic Leap Inc., the augmented reality company that struggled to turn its headset into a consumer hit, is now going after surgeons and other medical customers as part of a pivot toward health care, defense and manufacturing markets.

In a press release today, Magic Leap named four healthcare partners that are getting access to the device: clinical data visualization company SentiAR, neurotechnology company SyncThink, diagnostics company Heru, and surgical software tool Brainlab.

The Magic Leap 2 is slated for more general release in mid-2022. It's a smaller, lighter follow-up to the Magic Leap headset that debuted in 2018; in an interview with Bloomberg, Magic Leap CEO Peggy Johnson said it would be "slightly" pricier than its predecessor, which starts at $2,295.

Magic Leap raised billions of dollars as a consumer headset company, but the company downscaled its plans rapidly - and replaced its previous CEO Rony Abovitz with Johnson - in 2020 amid significant layoffs. It's reportedly considered acquisition offers from other companies, allegedly including the major healthcare player Johnson & Johnson, but ultimately raised $500 million in funding for enterprise applications last year. If Magic Leap pivoted back to the consumer market, it could find itself competing with more established brands, including Snap and Meta, formerly known as Facebook.

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