Less than 10% of fliers are logging onto Wi-Fi in the air

Wi-Fi connections in the air may not be the magical service capability that some in the travel world had hoped. Although airlines and providers of the service says they're pleased with consumer response, some analysts estimate that perhaps less than 10% of the passengers who could use Wi-Fi to log on to the Internet actually are doing so.

Even that estimate may be inflated by the heavy dependence on coupons and short-term introductory periods when the service is free, says consultant Michael Planey, who advises airlines on in-flight technology.

The biggest issue for travelers, Planey says, is the price.

"I believe the more successful business model is to reduce the session price as much as possible to drive usage up," he says.

Cal Lacasse, an aerospace industry sales executive from Flower Mound, Texas, who travels weekly, agrees that the cost is the biggest barrier: "I don't think it's worth the cost. Anything more than free is too much."

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