Lawsuit accuses Google of tracking users in Incognito mode

Google was hit by a class-action lawsuit on Tuesday which alleged the company continues to track the internet activity of Chrome browser users even when they're in "Incognito" mode.

The complaint, filed to the District Court of Northern California, claims Google tracks users' browsing data and other identifying information through Google Analytics, Google Ad Manager, and various other application and website plug-ins, such as Google applications on mobile devices and the Google Sign-In button for websites regardless of what mode of browsing is chosen.

In a statement sent to The New York Times, Google spokesperson Jose Castaneda said that the company strongly disputes the claims and that it will defend itself "vigorously" against them. He also explained:

"Incognito mode in Chrome gives you the choice to browse the internet without your activity being saved to your browser or device. As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session."

If successful, the lawsuit is looking for damages of $5,000 for each individual who has used incognito mode since June 1, 2016.

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