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Instagram’s Threads surpasses 100 million users

2023-07-10 19:20 by


Instagram's new Threads app has already surpassed 100 million users, meaning it reached the milestone dramatically faster than even ChatGPT. OpenAI's chatbot passed the mark after two months, but Threads, which only launched on Wednesday, got there in a matter of days. The number of users can be found in the Instagram app, which tracks the size of the Threads userbase.

Mark Zuckerberg, Meta's CEO and co-founder, announced the debut of Threads on Wednesday, marking the official release of the social networking giant's new text-focused messaging app. Threads represents Meta's attempt to capture the wave of users who have left Twitter amid the often unpredictable ownership of Tesla and SpaceX CEO Elon Musk.

The Threads app is now available to download for free on the Apple App Store and Google Play online store in over 100 countries, Meta said in a blog post. Threads shares Twitter's visual aesthetic as a text-based social messaging app in which users can post short messages that others can like, share, and comment upon, according to screenshots of Threads that are available on Apple's App Store.

Although the numbers aren't directly comparable, as of last November Twitter had around 260 million monetizable daily active users, per a tweet from owner Elon Musk at the time. More recently, The Wall Street Journal reports it's been telling advertisers that it has around 535 million monetizable monthly active users. But external data suggests Twitter’s traffic has been on a downward trend in recent months, with CloudFlare CEO Matthew Prince posting to say traffic is "tanking."

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