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Hulu is cracking down on password sharing, just like Disney Plus and Netflix

2024-02-01 18:42 by


Hulu has just laid the groundwork to kick friends, family, and freeloaders off its streaming service unless they pay for their own accounts. This week, the company revised its Terms of Service to explicitly ban password sharing outside of "your primary personal residence," and it's begun to tell subscribers they'll need to comply by March 14th, 2024.

"Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household," the streaming platform said.

Hulu defines a household as a "collection of devices associated with your primary personal residence that are used by the individuals who reside therein."

The new terms were effective as of Jan. 25, 2024, for new Hulu subscribers. For prior and existing subscribers, they'll go into effect beginning March 14 unless customers acknowledge an in-app notice of the changes prior to that date.

For Hulu, the aim is to drive up the number of paying subscribers by curbing the ability of password freeloaders to piggyback on someone else's Hulu account. The move comes after Disney+ has implemented a similar restriction. It also follows Netflix's broad-based account-sharing initiative, kicked off in 2023, which execs have credited with helping to boost subscriber numbers.

Read more -here-


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