How major ISPs are reacting to Google Fiber

As Google Fiber expands its low-cost, high-speed broadband service into new markets, the growing competition in the U.S. internet market could cause a nationwide ripple effect of lower prices and better services. And this will directly affect Google Fiber's rivals, such as Verizon and Comcast.

The Motley Fool recently took a look at the current reactions and potential future responses of two big players, Verizon and Comcast, from a business perspective. Verizon has been investing heavily in fiber for years now as it continues to expand its FiOS service. Comcast, in particular, appears to be on a long-term collision course with Google. Even though Comcast's acquisition of Time Warner Cable will extend its share to about 37% of the U.S. broadband market, Google Fiber's growth will force the company to react, according to the Motley Fool.

"Google may have a presence in dozens of cities and Comcast will likely be under pressure to upgrade its older lines into faster networks. This would pitch the two companies against each other more directly."

For those unaware, Google Fiber offers customers 5Mbps broadband service that is completely free and guaranteed to stay free for seven years. Those looking for quicker speeds can pay $70 per month for lightning-fast 1Gbps Internet service, and $120 per month gets customers 1Gbps broadband as well as TV service.

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