HBO Max will relaunch in May as Max for the same monthly price2023-04-12 17:55 by Daniela
Tags: HBO Max
Warner Bros. Discovery is set to relaunch HBO Max under the name Max, bringing subscribers a combination of content from Discovery+ and HBO Max. The rebrand is designed to better compete with Netflix and Disney+ for viewers. The good news is that Max will retain the same $9.99-per-month ad-supported tier that HBO Max currently offers.
But on the downside, Warner Bros. Discovery is taking away a few perks previously available on HBO Max. The company is dropping 4K video quality for the ad-free plan, relegating it to 1080p quality, and reducing the number of concurrent streams from three to two.
The new service will now host a diverse array of programming, from HBO titles like "Succession" and "House of the Dragon" to dozens of reality TV series from Discovery's portfolio, from "Naked and Afraid" to "Love it or List It" to "Chopped."
"We want [Max] to be welcoming to all and easily recognizable, including to a key customer segment, kids and families," JB Perrette, president and CEO of Warner Bros. Discovery's global streaming and games, said at the event. "We all love HBO. And it's a brand that has been built over five decades to be the edgy, groundbreaking trendsetter in entertainment for adults. But it's not exactly where parents would most eagerly drop off their kids."
Max launches on May 23rd. Current HBO Max subscribers will pay the same price they do now when the app updates to Max, and users' "profiles, settings, watch history, 'Continue Watching,' and 'My List' items" will transfer to the new experience, Warner Bros. Discovery said in a press release.
The following pricing tiers will be available:
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