Google's plan for viewing Web content on TV due today2010-05-20 10:58 by DanielaTags: Google
Today, the search giant is expected to announce a new way of watching Web contenton televisions, via a Google operating system of sorts, at a conference in San Francisco. "Google has been really itching to get at the $60 billion TV advertising market for years," says Richard Doherty, an analyst with the Envisioneering Group. "It's been working on Google TV longer than even Android (the operating system for cellphones), but it's taken this long to get ready." The initiative is Google's attempt to bring its multibillion-dollar advertising system to TVs, Doherty and other tech analysts say. Google reported earnings of nearly $15 billion in 2009, almost all generated by little text ads that appear near search results. Google is expected to be working with a host of partners including Sony, which will have the Google channels as part of new TVs in stores either this year or next. Google and Sony declined comment. Google is staging a big conference for software developers this week. Read more -here-
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