Google Play considers movie sales

The search giant Google is reportedly considering movie sales through its Google Play service. The service that was initially known as "Android Market", only rents movies now, but the company has shown an interest in giving owners of Android handhelds the option to buy, according to multiple film industry sources.

People familiar with the matter claim that the sales of movies via Google Play could start as early as the summer. Probably, the reason for the company to make the move is that some Hollywood studios are requiring Google to agree to sell video titles as a condition to access them for streaming rentals.

Similarly, Hollywood has tried numerous times to persuade Netflix to sell movies but the Web's top rental service has always declined. Yet, Netflix did agree to try to help boost disc sales in 2010 by holding back on renting new releases for 30 days. In exchange, the studios gave Netflix access to more content.

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