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Google is reportedly developing a new AI-powered search engine

2023-04-18 09:25 by


According to a report by The New York Times, Google is working on a new project codenamed 'Magi'. This project is essentially Google Search but with the powers of AI. The features will be added to the experience of web search.

To develop this search engine, Google has assembled a team of designers, engineers, and executives. The project, still in its early stages, has the potential to integrate new AI technology into phones and homes worldwide. Although there is no official timeline for its release, this new venture showcases Google's aspirations to reinvent the search experience.

One possible reason for the rush is that ChatGPT was rolled out in November 2022 but the real blow came when folks at Google came to know that smartphone maker Samsung was considering replacing Google search as the default search engine with Microsoft Bing. This would mean a direct $3 billion hit on Google's revenue. It could be even worse if Apple decided to move away from Google, which could yield a blow of $20 billion in revenue. The report suggested that this revelation caused "panic" in Google.

Lara Levin, a Google spokeswoman, said:

"We've been bringing AI to Google Search for years to not only dramatically improve the quality of our results, but also introduce entirely new ways to search, such as Lens and multisearch. We've done so in a responsible and helpful way that maintains the high bar we set for delivering quality information. Not every brainstorm deck or product idea leads to a launch, but as we've said before, we're excited about bringing new AI-powered features to Search, and will share more details soon."

Read more -here-


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