Google Chrome launches default ad-blocker

Google will now block annoying ads on its Chrome browser. Starting today, Chrome will automatically filter ads from sites that don't comply with the Better Ads Standards.

The move comes more than eight months after the company announced plans to automatically block ads to enhance user experience as ads were reportedly disrupting online experience.

The search giant is part of a group of online companies called the Coalition for Better Ads which have jointly agreed on the types of ads that should be allowed on the internet and those that shouldn't.

Among the blocked ads will be: ads that take over the browser, pop-up ads, autoplay videos with sound, and large sticky ads that take over the bottom of the screen and don't move. Ultimately, this blocker is supposed to nudge site managers into fixing the loopholes that bring annoying ads to browsers in the first place.

Google said it will rate websites as passing, warning, or failing, and alert websites to violations. Site owners can access the evaluation through a Google tool and can ask to be reviewed again once they address the bad ads.

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