Google adds 'Mobile Friendliness' to its search ranking2015-04-21 09:35 by Daniela
Starting today, Google makes changes to its search algorithm, giving mobile-friendly websites a boost on smartphones. The change will affect mobile searches in all languages worldwide and means that mobile-friendly websites will get higher positions in search results. Those sites that are not considered "mobile-friendly" by Google's new system will drop down search results.
Even though Google's search results on desktop and tablets will be unaffected by the new algorithm, it will still have a big impact because half of all Google searches are made from mobile devices.
Google announced the change in February, giving time to businesses to adapt to the new conditions. With this change the company wants to adapt to the increasing number of people using mobile devices in order to search online.
To help prepare websites for the change, Google has provided resources that enable webmasters to test their mobile sites.
The good news is that unlike previous algorithm tweaks, websites can upgrade their "mobile-friendliness" at any time to appear higher in Google's search results - it doesn't have to be done on Tuesday. The company said that the updated algorithm will be rolled out in the next few weeks, so the changes might not immediately be noticeable.
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