Facebook's TikTok clone Lasso will shut down this month2020-07-03 15:40 by Daniela
Tags: Facebook, TikTok, Lasso
Facebook has revealed its TikTok competitor Lasso will shut down on July 10. The end of Lasso comes as Facebook's Instagram is expanding the rollout of a TikTok-like feature dubbed Reels, which also is centered on videos up to 15 seconds set to music and audio clips.
Launched in late 2018, Lasso was seen as Facebook's answer to TikTok that's gained ground with young users, both in China and in the West. Lasso allowed users to shoot up to 15-second long videos and overlay popular songs. The app centered around an algorithmic feed of recommended videos, but also allowed users to tap through hashtags or a Browse page of themed collections.
Lasso was only ever available in select markets worldwide. As well as being available in the US, the app was also available in Colombia, Mexico, Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, and Uruguay as of February.
"We place multiple bets across our family of apps to test and learn how people want to express themselves. One of these tests was Lasso, our stand-alone short-form video app, which we have decided to shut down. We thank everyone who shared their creativity and feedback with us, which we’ll look to incorporate in our other video experiences," a Facebook spokesperson said.
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