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Facebook/Ray-Ban smartglasses reveal coming on Thursday

2021-09-07 16:59 by
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Facebook and Ray-Ban have partnered to bring a pair of connected smart glasses to the ever-growing smart wearables market, teasing a release announcement on September 9, 2021. Interested customers can head to the Ray-Ban website and enter their name and email address to get notified of more information on September 9, including a "special welcome reward," according to the site.

The announcement coincides with some apparent teaser videos from Facebook CEO Mark Zuckerberg and virtual and augmented reality head Andrew Bosworth. The posts show point-of-view video clips from Bosworth and Zuckerberg, including Bosworth playing golf and Zuckerberg paddling a boat - all of it seemingly designed to highlight physically active and all-weather scenarios.

Facebook has called its glasses, developed in partnership with Ray-Ban parent company EssilorLuxottica, a stepping stone toward "full augmented reality glasses." Zuckerberg confirmed in July that the glasses would be Facebook's next hardware launch, although he didn't announce a date at that time. He specified that the glasses would "have [Ray-Ban's] iconic form factor, and they let you do some pretty neat things."

The glasses are part of a larger Facebook initiative to build glasses that augment the world visually and aurally. But they won't have features that are commonly associated with AR glasses like the ability to project images into the environment. Facebook is likely also saving its neural wristband technology - which it sees as the future of AR interaction - for a later release.

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