Facebook to demote posts fishing for Likes2017-12-18 13:50 by Daniela
Starting this week, Facebook will begin to penalize posts that use what it calls "engagement bait" - the request that people like, share and comment to increase a post's reach. Facebook clarified that posts asking for help, advice or recommendations will not be adversely impacted by the update.
By targeting this type of spam, Facebook hopes to increase the "authenticity" of posts that appear in people's news feeds. It is the next step up from tackling click-bait articles, the social network said.
"To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait," Facebook operations integrity specialist Henry Silverman and Facebook engineer Lin Huang said in a statement. "Posts that use this tactic will be shown less in News Feed."
The move is similar to algorithm changes Google makes to its search results to remove websites and webpages that aim only at getting users to click and don't actually provide useful content.
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