Facebook rolls out a new cloud gaming service on Android, Web2020-10-26 18:36 by Daniela
Tags: Facebook, Android, games
Facebook is the latest tech giant to get into the world of cloud gaming — but the company's offering is quite a bit different than the competition. Unlike Amazon or Google, which both offer standalone cloud gaming services for a fee, Facebook is introducing cloud games to its existing app — several of which are playable right now.
Facebook's service will launch on the desktop web and Android, but not iOS due to what Facebook frames as usability restrictions outlined in Apple's App Store terms and conditions. The service is only available in the US for now due to data center restrictions.
Facebook's web and Android users can try free-to-play games in seconds without leaving the social network. Users play a game that's streamed from Facebook's data centers without having to first download the game onto their devices. The idea is similar to services offered by Microsoft and Google, but without the console-quality games offered by those services.
In addition, Facebook will be introducing "cloud playable ads" in the News Feed. These tiny demos will target people who rarely open the Gaming tab, or have forgotten that Facebook also offers playable games. Facebook says the ads will draw from a game's native code and therefore be simple for developers to tweak.
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